Chairman of the Board of Directors of Lavish Perfumes, he founded the company in 2015 in the United Arab Emirates. Between the years 2015 and 2023, entrepreneur Adel ’Mourad Al Hashemi was able to open 45 branches in the Gulf Cooperation Council countries and others. He is considered the first to establish a perfume company that costs fifty dirhams per perfume. He was able to add Lavish’s own aromatic perfumes, including a group of perfumes with strong stability and quality, adhering to the highest quality standards. Until Lavish Perfumes became a major figure in the field of international perfumes.